Amazon, which had increased the prices of its Prime subscription in the United States at the beginning of the year, will do the same from September 15 in France, Germany, England, Spain and Italy, the group announced. to AFP on Tuesday. In detail, prices will increase in France from 5.99 to 6.99 euros per month and from 49 to 69.90 euros per year. In the United Kingdom, from 7.99 pounds to 8.99 (about 10.60 euros) and from 79 to 95 pounds (about 112 euros). In Germany, from 7.99 to 8.99 euros and from 69 to 89.90 euros. In Spain and Italy, from 3.99 to 4.99 euros per month and from 36 to 49.90 euros per year. Subscribers were notified this Tuesday at 1 a.m., according to a spokesperson for Amazon France to AFP. The group claims to have to face an “increase in shipping costs”, in particular with the rise in the price of fuel, energy or “packaging costs”. Amazon France also adds that it has “greatly expanded the service since its launch in 2008”, referring in particular to the number of products eligible for fast delivery or the ultra-fast food shopping service in partnership with Monoprix, offered in around ten cities in France. Amazon does not communicate on the number of its subscribers by country and merely indicates that it has “more than 200 million” Prime members worldwide. The American giant announced in February to increase the price of Prime in the United States, a precedent which allows it to be confident in the face of a risk of unsubscriptions in a context of strong consumer concerns about their purchasing power. that we have seen in the United States, there has been no opt-out phenomenon [désengagement, ndlr] because we provide more and more services via Prime and this service nevertheless allows consumers to make extremely significant savings,” the same source told AFP. In early July, the group simplified the procedure allowing the unsubscription of Prime, “following a dialogue with the European Commission and the national authorities of consumer protection”, had indicated Brussels at the beginning of the month. An approach that followed a complaint from several consumer associations.
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