The opening ceremony of the Cannes Film Festival, broadcast on Tuesday by France 2 (which replaced Canal +), achieved its best audience since 2011, with 1.77 million viewers, according to figures from Médiamétrie quoted by the public channel. From an audience share perspective, this is a “historic record” for the opening ceremony, which garnered 12.2% of viewers between 6:50 p.m. and 7:55 p.m., according to a statement. de France 2. In number of viewers, the opening ceremony did four times better than that of last year on Canal+ (424,000 viewers, or 2.3% audience share), unusually scheduled for early July in due to restrictions due to Covid-19. Broadcast in clear on the encrypted channel, it had a historic flop in 2019, with only 402,000 viewers (i.e. 2.2% audience share). If the opening ceremony of the Cannes Film Festival achieved much better scores this year, however, it attracted fewer viewers than Nagui’s game Don’t forget the lyrics, normally broadcast by France 2 at this time. In the previous days, this program had attracted between 2 and 3 million viewers. The most prestigious film festival in the world this year chose France Télévisions and the online media Brut as “exclusive media partners”, at the expense of Canal+, its historical partner for almost thirty years. Presented by Virginie Efira, the opening ceremony was marked by a surprise intervention by Ukrainian President Volodymyr Zelensky in a video message from Kyiv.
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