In 2020, the AMC group – the world leader in exhibition – upset the cinema industry by signing a historic agreement with Universal Studios: the drastic reduction of the time between the first screening of a film and its release on any digital format, reduced from 90 days to 17 days. It also announced that it would accept payment for cinema tickets in cryptocurrency, and to bring audiences back to theaters after the damage caused by Covid-19, AMC was also betting on the popularity of super -hero. In March 2022, the group therefore experimented with dynamic pricing by increasing the price of tickets for The Batman by $1. Will we soon have to pay more to see superhero films? See also on Konbini This year , the number 1 cinema complex in North America will continue its price innovations and will offer variable prices depending on the placement in the room, according to Variety. Thus, as during concerts or sporting events, spectators will be offered three ticket prices depending on their seat: seats in the first row and at the ends will be sold at the so-called “Value” price, a price lower than the price of the seats located in the middle of the room, more popular, says “Preferred”, while the last third will be offered at the usual price. The seats at the lower cost will however only be reserved by spectators with a subscription card in AMC cinemas. This system has been tested in a few cinemas in New York, Chicago and Kansas City and should be extended to all AMC cinemas in end of the year. It should be noted that in France too, some cinemas have experimented with this principle of dynamic pricing. After the Monciné near Biarritz, the Pathé Parnasse is the first 100% premium cinema in the capital, with a full price of 18.50 euros.
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