We told you about it a few days ago: Netflix had announced that it had lost subscribers for the first time. In question, the suspension of the service in Russia, resulting in the net loss of 700,000 subscribers – a fall mitigated by a gain in subscribers elsewhere, but who cares. While the streaming platform was expecting a big increase in subscribers, specialists predict an increasingly substantial fall. Inevitably, the news caused stock market action to plummet (-25% the same evening), and the thinking heads announced that they had to react quickly, understand in one or two years. But obviously, it will be even faster. Among the options cited, Reed Hastings mentioned a plan including advertisements. The Wrap informs us that in an internal memo, employees discovered that this will happen by the end of 2022. It is still unclear, i.e. it is not known if it it will be about having ads before the content, like on Amazon Prime, or in the middle, like on TV. The only thing that seems certain is that this package will be cheaper than the others. It remains to be seen whether this will convince subscribers who have deserted the platform to come back. And above all, if it will allow the company to fight its biggest problem: account sharing. Nothing is certain. Case to follow.
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