Netflix now has more than 10 million paying subscribers in France, compared to 6.7 million in 2020, announced its co-CEO Ted Sarandos in an interview with Sunday newspaper, lifting the veil on this data for the first time in two years. “We have 222 million subscribers worldwide,” recalled the leader of the American giant, who lost for the first time this year after a long period of uninterrupted growth. In France, “we now have more than 10 million households (instead of 6.7 in 2020). A household representing five accounts, the number of subscribers [d’utilisateurs, ndlr] is therefore even higher”, he assured. Asked about the reasons for his presence on Monday at the Choose France summit, established by Emmanuel Macron, Ted Sarandos underlines Netflix’s status as a “great exporter of French culture”, illustrated by the “global successes” of the Lupine series or the film Sans répit, with Franck Gastambide. In addition to the investment this year of 200 million euros in French creation, “we are launching an incubator which will bring together experienced screenwriters and talents in the making, under the leadership of Hollywood showrunner Neal Baer (Emergencies and New York, judicial police)”, he added, referring to “thirty apprentices in France” on house productions in 2021. signature of an agreement in January on the chronology of the media, which allows Netflix to broadcast films fifteen months after their theatrical release, against thirty-six months previously, his boss still considers this “unsustainable model”, preferring a of the have “a few weeks”. More generally, the manager recalled that the firm was working on the “worldwide” launch of a new, cheaper offer with advertising, for which “the date has not yet been fixed”, and on a “ new billing system” for sharing passwords. Asked about a possible investment in television sports rights, he felt that it was not in the “interests” of the platform, “given the explosion in the amount of these rights”. Advertising and monetization of the sharing of passwords: the future of Netflix is becoming clearer
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