First operator of dark rooms in France, Pathé announced on Monday the reopening in “entirely premium” mode of one of its Parisian complexes, with a full price set at the record level of 18.50 euros. Completely renovated, the former Gaumont Parnasse, renamed Pathé Parnasse and located between the Luxembourg Gardens and Montparnasse station, will reopen its 12 screens on Wednesday and “will be the first entirely premium Parisian cinema”, explained to AFP the president of the cinema branch of the group, Aurélien Bosc. .It will have “fully reclining seats, wider than usual and specially developed for this cinema, with two meters between each row, full laser projection, a technical experience and quite exceptional comfort in Paris”, a-t he continued. The capacity of the cinema “is greatly reduced to around 800 seats (against 2,000 previously), one row of seats out of two has been removed” to improve comfort. The prices will be “adapted to this new standard of comfort, a little more expensive than our classic cinemas,” he added. In practice, the full price will peak at 18.50 euros, 12.50 euros in the morning, 13.50 euros for students and 7.50 euros for those under 14. See also on KonbiniMiser on “the cinema experience ” and the top of the range, or contain prices to remain the most accessible cultural outing? The debate has been lively in recent months in the industry, which is looking for a solution to reconnect with the public. a modernization” of its rooms, to “create the difference” and encourage spectators to go out to the cinema again. The full price only partially reflects the price of the cinema. According to the national center of cinematography (CNC), the average price of a place (average receipt including VAT per entry of feature films) amounted to 7.09 euros in 2021. Two thirds of cinema spectators pay a tariff reduced, according to the National Federation of Cinema Operators (FNCF).
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