In the meantime, Sony has lost the rights to the film, recovered by Warner, which has set its sights on Margot Robbie, whose body is closer to beauty standards. The studios then unveiled a first image of the actress in her Barbie doll outfit and her candy pink car, which we can admire in cinemas on July 21, 2023. It is therefore Ryan Gosling who will play Ken, while Will Ferrell will take on the role of the boss of a toy company, possibly Mattel, which created the Barbie doll. The idyllic world of Barbie was imagined by Noah Baumbach and Greta Gerwig, an emblematic couple of independent American cinema, who co-wrote the screenplay. Gerwig succeeds Patty Jenkins, first approached to direct the feature film.