US streaming giant Netflix announced on Wednesday that it will conduct trials in Chile, Costa Rica and Peru to charge customers for sharing their passwords outside their homes. an amount in addition to their monthly subscription (about $3 in Chile, $2.99 in Costa Rica and about $2.12 in Peru) to be able to add up to two additional accounts to their profile. “We’ve always made it easy for people who live together to share their Netflix accounts, with features like separate profiles and simultaneous streams for our Standard and Premium subscriptions,” Chief Innovation Officer Chengyi Long said in a statement. product at Netflix. “While these features are hugely popular, they also created a form of confusion about when and how Netflix could be shared,” she added. “As a result, accounts are shared between different households, which affects our ability to invest in quality series and films for our members.” In addition to paid password sharing, the Californian group will offer within three countries are testing a service to transfer a profile to a new account to encourage password-sharing recipients to create their own subscription. Last year, Netflix tested a way to limit the sharing of passwords by sending certain customers a warning message to verify that the user lived in the same place as the owner of the account. of indulgence on the subject, Netflix seems ready to tighten the screw at a time when its growth is running out of steam. The American company won only 8.2 million paying accounts from September to December last year to end the year at 221 million, and it is increasingly facing strong competition from Disney+. Netflix in January increased the price of its subscriptions in the United States and Canada, then did the same in March in the United Kingdom and Ireland. The prices offered by Netflix are generally higher than those of its rivals, but unlike most of them, the platform does not show any advertising.
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