Why does this nomination force the Oscars to revise their campaign rules?

The Academy of Motion Picture Arts and Sciences, which awards the Oscars, has announced it is conducting a “campaign procedural review” of this year’s nominees, after an indie film surprised Hollywood by winning the prize. , the heavyweights of the 7th art are embarking on a fierce campaign to obtain one of these famous golden statuettes. Everyone has their own strategies and tips, but everyone must follow specific rules. The feature film À Leslie did not shine at the box office, amassing barely 27,000 dollars. But Andrea Riseborough, who plays the lead role, managed to place herself among the nominees for “best actress” on Tuesday, beating stars like Viola Davis. And this after his talents had been touted on social networks, insistently and at the last minute, by celebrities such as Gwyneth Paltrow or Edward Norton. Effective campaign or cheat? The nomination has in any case questioned, so that the Oscars have been inundated with calls and e-mails, according to the specialized magazine Variety. On Friday, the organization said it was looking into this season’s campaign, in a statement that didn’t directly mention either To Leslie or Andrea Riseborough. fairly and ethically,” she said. “We are conducting a review of campaign procedures around this year’s nominees, to ensure no rules have been broken and to understand if changes to these guidelines are needed in a new era of social media and digital communication. .” The Academy reaffirmed its “confidence in the integrity [des] voting and nomination procedures” and its support for “genuine grassroots campaigns for outstanding performance”. the 17 branches of industry. As the cast comprises around 1,300 voters, a candidate needs just over 200 votes to see his name in the cast of nominees. In the months leading up to the Oscars, parties and events are organized to promote the films, while their posters populate the billboards of Los Angeles. Campaigns often orchestrated by specialized companies, at prohibitive prices for low-budget works such as À Leslie, which was absent from this circuit.